Thijmen de Valk
Designer and product owner with a focus on inspiration and R&D. I love diving into design, UX research and code. Experience in leisure, retail and education sectors. PSPO I and II certified.
Work Experience
See my favourite work-
UX designer
Efteling, Kaatsheuvel, NL
Efteling captivates visitors with its enchanting fairytale ambiance and folklore-inspired attractions. Digital innovations, like the Efteling app, enable an incredibly smooth and seamless visit. Everything from queue times to your digital hotel room key is right at your fingertips.
- Create and validate new funnel for day guests to use the Efteling app for their visit
- Research, design and validate digital elements of new hotel experiences
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R&D Designer, Coder & Coach @ Digital Art Lab
CKC & partners, Zoetermeer, NL
The Digital Art Lab is the R&D department of this cultural centre. Artists and participants work with a multidisciplinary team of designers, developers and students to experiment with the latest technologies.
- Setting up “Shape Up” way of working for quick experimentation
- Facilitating and scaling up experiments with AR & VR, location beacons, live streaming, photogrametry and interactive lighting
- Coordinating introduction of central account system to streamline B2C and B2B account management across multiple touchpoints
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Product Owner “What's for Dinner”
Albert Heijn, Zaandam, NL
Allerhande is the Netherlands’ number 1 recipe website, app and magazine. Every year, millions of visitors browse its rich recipe database and inspiring content to answer the question “what’s for dinner today?”.
- Squad with 2 Scrum-teams, 15-20 team members. Mix of agency, nearshore, freelance and internal developers and designers
- Launching new Cooking tab in the My Albert Heijn app. Closely aligned with nationwide “What’s for Dinner Today” campaign and new retail media monetization efforts
- My Recipes: letting users simply save their own or third party recipes in the app. Extensive legal alignment for intellectual property and privacy compliance
- Content automation let us introduce weekly new content updates while decreasing workload for content teams
- Fostering data driven development culture with data democratisation. Shared dashboards for KPI and feature level performance metrics
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R&D @ Digital Art Lab
CKC & partners, Zoetermeer, NL
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Freelancer
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Volunteer
CKC & partners
Assisting in the freshly formed Digital Art Lab and in general marketing and promotion activities. Projects included creating and organising the Thriller Film Contest for high schools and creating a variety of promotional videos.
Certifications
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Professional Scrum Product Owner II
Scrum.org
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Professional Scrum Product Owner I
Scrum.org
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Google Analytics IQ
Google
Education
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User Experience Design English Stream
Bachelor of Science (BSc)
Faculty of IT & Design
The Hague University of Applied Sciences
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Pre-university education Atheneum
Economy and Society + Computer Sciences
Picasso Lyceum, Zoetermeer