• 2024

  UX designer Efteling app

  Efteling, Kaatsheuvel, NL

  Efteling captivates visitors with its enchanting fairytale ambiance and folklore-inspired attractions. Digital innovations, like the Efteling app, enable an incredibly smooth and seamless visit. Everything from queue times to your digital hotel room key is right at your fingertips.

  • Create and validate new funnel for day guests to use the Efteling app for their visit
  • Design digital elements of new hotel experiences
• 2023 - 2024

  R&D Designer, Coder & Coach @ Digital Art Lab

  CKC & partners, Zoetermeer, NL

  The Digital Art Lab is the R&D department of this cultural centre. Artists and participants work with a multidisciplinary team of designers, developers and students to experiment with the latest technologies.

  • Setting up “Shape Up” way of working for quick experimentation
  • Facilitating and scaling up experiments with AR & VR, location beacons, live streaming, photogrametry and interactive lighting
  • Coordinating introduction of central account system to streamline B2C and B2B account management across multiple touchpoints
• 2020 - 2022

  Product Owner “What's for Dinner”

  Albert Heijn, Zaandam, NL

  Allerhande is the Netherlands’ number 1 recipe website, app and magazine. Every year, millions of visitors browse its rich recipe database and inspiring content to answer the question “what’s for dinner today?”.

  • Squad with 2 Scrum-teams, 15-20 team members. Mix of agency, nearshore, freelance and internal developers and designers
  • Launching new Cooking tab in the My Albert Heijn app. Closely aligned with nationwide “What’s for Dinner Today” campaign and new retail media monetization efforts
  • My Recipes: letting users simply save their own or third party recipes in the app. Extensive legal alignment for intellectual property and privacy compliance
  • Content automation let us introduce weekly new content updates while decreasing workload for content teams
  • Fostering data driven development culture with data democratisation. Shared dashboards for KPI and feature level performance metrics
• 2015 - 2020

  R&D @ Digital Art Lab

  CKC & partners, Zoetermeer, NL

• 2015 - Now

  Freelancer

• 2011 - 2015

  Volunteer

  CKC & partners

  Assisting in the freshly formed Digital Art Lab and in general marketing and promotion activities. Projects included creating and organising the Thriller Film Contest for high schools and creating a variety of promotional videos.

Certifications

• 2022

  Professional Scrum Product Owner II

  Scrum.org

• 2021

  Professional Scrum Product Owner I

  Scrum.org

• 2020

  Google Analytics IQ

  Google

Education

• Class of 2024

  User Experience Design English Stream

  Bachelor of Science (BSc)

  Faculty of IT & Design

  The Hague University of Applied Sciences

• Class of 2015

  Pre-university education Atheneum

  Economy and Society + Computer Sciences

  Picasso Lyceum, Zoetermeer